Thryve at DMEA 2025: Digital Health Highlights
- Written by: Thryve
- 5 minutes
From April 8–10, 2025, DMEA – Connecting Digital Health once again brought the European digital health community together in Berlin. As one of the most important events in the industry, DMEA offered a rich mix of forward-looking keynotes, live demos, expert sessions, and networking formats — all focused on the future of healthcare.
As the healthcare sector faces significant challenges, such as rising costs, clinician shortages, fragmented patient journeys, and the growing burden of an aging population, the event confirmed that data and AI are emerging as critical tools to address these issues head-on. By leveraging real-time health data from connected devices and automating routine clinical workflows, healthcare systems can shift toward a more proactive, personalized, and scalable model of care. Automation doesn’t replace human care — it augments it, ensuring that healthcare professionals can focus on what matters most: meaningful, human-centered interactions. As DMEA 2025 showed, the future of healthcare is not just digital — it’s intelligent.
For Thryve, DMEA was more than just a trade fair — it was a pulse check on the digital health landscape and an inspiring space to connect with partners and pioneers shaping healthcare through data, AI, and wearable technology.
Artificial Intelligence in Healthcare
Artificial intelligence was at the forefront of DMEA 2025’s agenda. The event featured keynotes and sessions dedicated to AI’s transformative role in healthcare. Notably, Mina Saidze, a renowned AI expert, delivered a keynote focusing on technology’s impact on society and individual contributions to technological development. Additionally, futurist Richard van Hooijdonk explored how technological innovations, including AI, are set to revolutionize life and business models.
For Thryve, whose mission aligns with integrating cutting-edge technology into healthcare solutions, these discussions offer valuable insights into AI’s evolving applications and ethical considerations in medical contexts. At Thryve, AI plays a critical role in unlocking insights from continuous health data collected through wearables and connected devices.
Events like DMEA validate this direction and push the conversation forward, helping healthcare systems embrace AI responsibly and efficiently.
“There’s a clear shift from experimentation to implementation. What stood out at DMEA this year is how mature the conversation around AI and data in healthcare has become. It’s no longer about if, but how we integrate these technologies to scale better care.”
— Friedrich Lämmel, CEO at Thryve
Harnessing Health Data for Improved Patient Outcomes
The utilization of health data was another critical focus at DMEA 2025. Sessions delved into the potential of the European Health Data Space (EHDS) and the pivotal role of patient data in enhancing healthcare services. Experts from Denmark, Norway, Finland, and Sweden shared their experiences on effectively collecting, securing, and utilizing patient data to improve healthcare delivery.
Thryve’s expertise in wearable data integration positions the company to contribute meaningfully to these conversations, emphasizing the importance of data interoperability, security and GDPR and HIPAA compliance in developing patient centered solutions.
Spotlight on Wearable Technology and Digital Therapeutics
Wearable technology and digital therapeutics are gaining momentum as tools for personalized healthcare. DMEA 2025 showcased innovations in these areas, highlighting how wearable devices can monitor real-time health metrics and support automated care solutions. Exhibitors presented groundbreaking solutions that integrate wearable data into healthcare pathways, underscoring the trend toward personalized and proactive patient care.
Thryve’s focus on wearable data analytics aligns with these trends, offering opportunities to explore partnerships and advancements that enhance patient engagement and health outcomes.
International Collaboration and Networking Opportunities
With over 800 exhibitors from approximately 30 countries, DMEA serves as a hub for international collaboration. The event facilitates networking through initiatives like the DMEA Business Meetings, organized in partnership with the Enterprise Europe Network and Health Capital Berlin Brandenburg.
These meetings provide a platform for companies, universities, and research institutions to initiate projects and expand their international presence. For Thryve, strategic partnerships and collaborations play a crucial role in driving innovation and expanding the company’s footprint in the digital health sector. Read more about Thryve’s partnership with MSD and more in our blog.
Conclusion
DMEA 2025 offered a comprehensive overview of the current and future state of digital health, emphasizing AI, health data utilization, wearable technology, and international collaboration. For Thryve, the event presented an invaluable opportunity to engage with industry leaders, explore emerging trends, and contribute to shaping the future of healthcare. Attending DMEA 2025 aligns with Thryve’s commitment to leveraging technology to enhance patient care and health outcomes.
If you’re exploring how wearable data, AI, and digital health infrastructure can create better care pathways, we’d love to talk. Book a demo with our team and see how Thryve can help you bring your digital health solution to life.
